East Sussex Fire and Rescue Service is highlighting the dangers of being distracted behind the wheel as part of national Road Safety Week (18-24 November 2013).
Young drivers, parents of small children and commuters are being targeted in a campaign aimed at reminding people of the importance of paying attention when on the roads.
- 2670 people were injured on the roads in East Sussex in 2012.
- 18 were killed and 447 people were seriously injured.
- With and estimated population of 768,400 in East Sussex Brighton & Hove, this means 1 in every 288 people were killed or injured in road traffic collisions last year.
- There were 7.3 injuries per day and every 20 days someone was killed in a Road Traffic Collision.
ESFRS road safety expert Dan Channon said:
“No one wants to be involved in a road traffic collision but the unavoidable fact is that every year we are called out to incidents to help free people from cars and other vehicles. A moment’s distraction can lead to disaster. Even if you are not badly hurt, it is likely to cost you time and money to repair your vehicle and could be without any transport while this is happening.
We are particularly keen to work with young drivers because one in five new drivers are involved in a crash in their first year of driving. We also know that an 18-year-old driver is more than three times as likely to be involved in a crash as a 48 year old. These are very worrying statistics which have a real impact on people’s lives.”
ESFRS has the following top tips this Road Safety Week
- Driving gives you freedom – don’t let that be taken away by a moment’s distraction – switch of your gadgets while you drive
- If you have passengers in the car urging you to drive faster, remember it’s your driving licence at risk if you are stopped by the police or have a crash
- If you enjoy listening to music while you drive, get your playlist sorted before you set out so you are not trying to change tracks when on the move.
Parents of small children
- If you’re driving and the kids in the back want something passed to them, please pull over rather than reach over the seats.
- Before you set out – particularly if you are going on long journeys or motorways - explain to your children how important it is that concentrate and they should try especially hard to behave themselves.
- The school run is seldom fun but remember that getting to and from home safely is the most important thing – and watch your speed as many areas around school are 20mph.
- Don’t assume you know the road – things can change, such as road works being put in place, trees coming down or animals on the road.
- Keep your distance – it’s easy to forget how much space is needed to stop safely when there are so many cars on the road.
- Don’t be tempted to do work en route – whether answering phone calls or running through your plans for the day in your head – keep your attention on the road.
For more advice about road safety please go to www.esfrs.org/roadsafety/