East Sussex Fire & Rescue Service has teamed up with Heathfield Community College to help promote Road Safety Week to the wider public.
Students designed an eye-catching poster to capture the attention of motorists in a bid to drive down road traffic collisions, caused by drivers becoming distracted.
Each year, there are more than five million road accidents in the UK, with 35,000 resulting in fatal injuries, or death.
The town’s firefighters met with around 30 sixth form students from the college to discuss a plan of action to promote Brake Road Safety Week. East Sussex Fire & Rescue Service has been working alongside Sussex Police on this campaign.
It was decided that the teenagers would set-up a working rota to hand out flyers and speak to the community this Wednesday (19th November), as well as placing their posters around the town including in Starbucks, Co-Op, Sainsburys and Costa.
Parents of students at the school have been told about the initiative to help spread the word.
The students have also put together a short video which will be promoted via social media.
Justin Goodchild from the Intervention and Incident Reduction Team, ESFRS, said:
"The students will be actively getting people to sign a pledge which will help the local and surrounding community of Heathfield work together to improve road safety, as we are asking everyone to look out for each other. We have also been working with the students to build a pledge board that will be placed on the grass outside Heathfield Community Fire Station. People will be able to sign this board, which will remain in place for about six months, throughout the winter months.
“It is fantastic to win over the support of youngsters within the town because, unfortunately, statistically, young people (in the age group of 17-24 years) are more likely to be involved in a Road Traffic Collision (RTC), whether being a driver or a passenger in a vehicle. So, being able to work with the local young people is a great opportunity to get our message out to the community."